Portrait of Alejo González

Alejo González

Based in Vancouver, Canada

Senior Graphic Designer

UX – Brand – Product Designer

Mistura Quantico watch brand photography collage
Mistura QuanticoWatch Brand Identity
Azul Selva brunch and coffee brand collage
Azul SelvaBrunch & Coffee Branding
Marzano artisan bakery brand collage
MarzanoArtisan Bakery Branding
Alma Verde aromas and candles brand collage
Alma VerdeAromas & Candles
dpoqet leather accessories brand collage
dpoqetLeather Accessories Branding
CAGICA architecture and construction brand collage
CAGICAArchitecture & Construction

Welcome

Hi, I'm Alejo
I transform ideas
into design

With more than a decade of experience, I've worked across advertising agencies and product companies, creating brand identities, websites, and digital experiences. My approach blends strategy, visual design, and usability to build solutions that are both beautiful and effective.

Landing Page & E-commerce

From high-converting landing pages to fully customized e-commerce experiences, I design digital solutions that combine strategy, usability, and visual impact. Every project is crafted to strengthen your brand, improve the customer journey, and help turn visitors into loyal customers.

Selected Projects

Marzano artisan bakery pizza box packaging design MarzanoPackaging Design CAGICA architecture and construction logo on building facade CAGICABrand Identity Xperience Factory logo on red background Xperience FactoryBrand Identity Sabores del Mundo seasonal campaign illustration for Mistura Sabores del MundoCampaign Illustration Monkey Comunicaciones logo on yellow background Monkey ComunicacionesLogo & Branding High Spirits apparel graphic print on t-shirt High SpiritsApparel Graphics Pajarolimon notebook packaging design series PajarolimonPackaging Design Mistura Timepieces product advertisement Mistura TimepiecesProduct Campaign Embroidered patch caps merchandise design Tropical State of MindMerch Design La Rufina custom motorcycles badge illustration La RufinaMotorcycle Branding Alma Verde brand identity on leaf texture Alma VerdeBrand Identity ReCycle sustainable eyewear packaging on the beach ReCycle EyewearSustainable Packaging
Alejo working at his home design studio

Beyond the portfolio

Based in
Vancouver, Canada, from Colombia. Digital nomad open to work remotely.
Languages
Spanish, English, French
Studies
Graphic Design, UX Design
Hobbies
Movies, Art, Sports, Music, reading, traveling

What I do

Brand Identity

Logo design, visual systems, and brand guidelines that give businesses a distinct, memorable identity.

Web Design

Responsive websites and landing pages built with a strong visual hierarchy and seamless usability.

Product Design

End-to-end product design, from concept sketches to polished, user-ready interfaces.

UX Design

Research-driven flows and wireframes that make digital products intuitive and easy to use.

Illustration

Custom illustration and artwork that add personality and depth to brands and campaigns.

Advertising Pieces

Campaign visuals and print or digital ads that communicate a brand's message with impact.

How I do it

01

Listen & Define

Understanding your goals, audience, and challenges before any design begins.

02

Plan & Sketch

Mapping ideas into structure through wireframes and early concepts.

03

Design & Refine

Crafting polished visuals and iterating based on feedback.

04

Review & Deliver

Final quality checks and hand-off of production-ready assets.

Logos of brands Alejo has designed for More logos of brands Alejo has designed for

Let's Work Together

I'm always looking for new projects and collaborations. If you have a project in mind, or just want to say hello, please get in touch.

alejoutsider@gmail.com
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