Azul Selva illustrated botanical hero with the brunch and coffee wordmark

Brunch & Coffee Branding

Azul Selva

Azul Selva is a brunch and coffee spot built on botanical warmth. I designed a hand-illustrated identity inspired by the flora of its dining room mural, paired with a refined serif wordmark and a soft, layered color palette. The system carries across menus, packaging, and in-store signage, turning every touchpoint into a small moment of calm.

Azul Selva wordmark on a blush pink background
Azul Selva wordmark and monogram seals on navy
Grid of Azul Selva business card and menu mockups
Azul Selva botanical mural inside the cafe
Azul Selva takeout box packaging Azul Selva coffee bag and teacup
Azul Selva branded napkin, teapot, and breakfast plate Azul Selva menu with a brunch flatlay

Let's Work Together

I'm always looking for new projects and collaborations. If you have a project in mind, or just want to say hello, please get in touch.

alejogonzalezworks@gmail.com
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